How Do Your Clients Know You Exist
Successful Broker Tips
Marketing tips to double your client base
Marketing Tips For Brokers
As a broker or insurance agency, having a solid marketing strategy is crucial for the success of your business. Here are some tips to help you promote your services and grow your client base.
Start Creating Content
First, creating engaging and valuable content is key. Tools like Canva make it easy for anyone to design marketing materials, such as videos, flyers, posters, and business cards. Posting consistently on social media can also help drive traffic to your website and attract new customers. To effectively reach your target audience, it’s important to understand which platforms they use and tailor your content accordingly.
Another effective strategy is to leverage your current client base. Satisfied customers can be a powerful tool for promoting your business through testimonials and referrals. Consider conducting surveys or interviews to understand why clients choose to work with you and use that information to attract new customers.
Greenwood General Insurance Agency is staffed with seasoned Underwriters ready to assist you in your risk submission to ensure all the necessary information is provided. The Underwriters at Greenwood specialize in providing our brokers with everything they need to ensure their success.
Email marketing is also a cost-effective way to reach potential customers. Platforms such as Constant Contact or Mailchimp can help you automate and track the effectiveness of your email campaigns.
Host an Event
Finally, hosting an event, whether online or in-person, can be a great way to attract new customers and educate prospects on your services and the industry. Platforms such as Zoom, GoToWebinar, and Webex can help you market and host virtual events to a global audience.
In summary, by creating valuable content, leveraging your current client base, implementing email marketing, and hosting events, you can effectively market your services as a broker and grow your business.
Here at Greenwood, we focus on fast communication and easy applications, which is what makes our brokers so successful. Get started by booking a free demo with our best Underwriter.
Greenwood General Insurance Agency
Exclusive General Liability programs specifically designed for contractors and artisans
- Multiple “A” Rated Carriers ; Non-Admitted
- 50+ Classifications including General Contractors
- Online or Self Rater (2 minute process)
- $500 Minimum Premium on Most Classes
- No Prior and New Venture OK
- Flexible Underwriting