Start Creating Content
You don't need to have any design experience to create eye-catching graphics for your website and advertising. Low cost marketing tools such as Canva allow anybody to create marketing materials including videos, fliers, posters and even business cards.
Being present on social media is one thing, but posting consistent and valuable content is when you start to reap benefits even if you only publish a post twice a week.
It is important to understand where your customers are and then you can alter your marketing materials to fit each media platform used.
Whether you are advertising on Google using pay-per-click (PPC) ads, or you are using LinkedIn and Facebook to target look-alike audiences, the content you are putting out should bring value to your potential customers and drive them to want to know more.